About Us

Handcrafted delights that instantly brighten up your day. Whether its chocolate, vanilla or cinnamon, we use the finest ingredients to produce these mouth watering artifacts.Training and mentoring of underprivileged & marginalised individuals in skills programmes, learnerships, graduate development programs and train-the-trainer programmes to provide quality tradesmen to the industry on a national scale, to relieve the shortage of skilled tradesmen, as the trade is in a critical danger of collapse if not rapidly revitalised. We empower our trainees and staff to realise their full potential.

Our two in one Diamond setting and Engraving training. Diamond and Gemstone Setting for handmade jewellery including Engraving. Although engraving does not form part of the qualification, it is compulsory as it has also become a scarce skill therefore compulsory. We are the only company that train the Super Artisan Programme. These artisans are being trained to become the future leaders in industry. We are the only accredited training provider training “Super-Artisans” whereby the completed learners hold two or more Qualifications in the following

GOLDSMITH AND DIAMOND SETTING | ENGRAVING | CAD DESIGN AS AN EXTRA

Our Vision

To expand our footprint nationally, to ramp the model – successful development of self-sustainable SMME-Entrepreneurs and highly-employable Super-Artisans – stemming the tide of unemployment.

Our Mission

Successfully develop a social-engineering programme – establish the linkages required between Creating Monetary capital and simultaneously developing Human Capital (Ethical Capitalism).

Training Model

Learners are re-trained from A to Z with all the relevant jewellery manufacturing skills to our standard, with the techniques and knowledge necessary to equip them with the ability to manufacture the traditional and commercial jewellery pieces required by manufacturing companies and clients.

Training Offered

Training and mentoring of underprivileged & marginalised individuals in skills programmes, learnerships, graduate development programs and train-the-trainer programmes to provide quality tradesmen to the industry on a national scale, to relieve the shortage of skilled tradesmen, as the trade is in a critical danger of collapse if not rapidly revitalised.

Michael Pneuma

Michael Pneuma entered the jewellery manufacturing industry as an apprentice in 1983

1987

Michael Pneuma qualified as a Goldsmith. He then started his own business in 1987 to 2001 working alone to specialise in manufacturing high-level jewellery to international standard whilst manufacturing and growing his client base as a single manufacturer.

2002

Pneuma Jewellers was registered, and the company was opened to the public from a commercial premise for custom hand-crafted manufacturing of uniquely designed fine jewellery (Michael also began training apprentice’s). Michael Pneuma participated in the writing and validating of all learning programmes at the MQA for jewellery manufacturing.

2005

PJ training Programme was developed by Michael Pneuma until he was joined by another Master Jeweller Dieter-Wolf Dorr. PJ learners are being trained today still with a combination of MQA and PJ’s training programme and material.

2006

PJ was chosen by DoL to train the first HDSA Trade Test official to become the National Trade Test officer for Goldsmiths at INDLELA (Bernice Dickson-Rabothata).

2008

PJ was contracted by MQA to assess all the trainers delivering training at Learnership training providers to ascertain the trainer’s competence to deliver Learnerships training.�

2016

installed our own Trade Test centre which is fully Accredited by NAMB and QCTO and is the only one currently in Gauteng for the Goldsmith and Diamond setting qualification (National certificate). PJ became and is still currently the only training provider in the jewellery sector in SA that is a QCTO accredited for Goldsmith training. We have therefore successfully trained the most artisans to the highest level. Of which 90% are gainfully employed after training. They are a combination of 147 Goldsmiths, Diamond Setters and Engravers.