Our Team
1983 Michael Pneuma entered the jewellery manufacturing industry as an apprentice.
1987 He qualified as a Goldsmith . He then started his own business in 1987 to 2001 working alone to specialise in manufacturing high-level jewellery to international standard whilst manufacturing and growing his client base as a single manufacturer.
2002 PJ was registered, and the company was opened to the public from a commercial premise for custom hand-crafted manufacturing of uniquely designed fine jewellery (Michael also began training apprentice’s). Michael Pneuma participated in the writing and validating of all learning programmes at the MQA for jewellery manufacturing.
2005 PJ training Programme was developed by Michael Pneuma until he was joined by another Master Jeweller Dieter-Wolf Dorr. PJ learners are being trained today still with a combination of MQA and PJ’s training programme and material.
2006 PJ was chosen by DoL to train the first HDSA Trade Test official to become the National Trade Test officer for Goldsmiths at INDLELA (Bernice Dickson-Rabothata).
2008 PJ was contracted by MQA to assess all the trainers delivering training at Learnership training providers to ascertain the trainer’s competence to deliver Learnerships training.
2016 installed our own Trade Test centre which is fully Accredited by NAMB and QCTO and is the only one currently in Gauteng for the Goldsmith and Diamond setting qualification (National certificate). PJ became and is still currently the only training provider in the jewellery sector in SA that is a QCTO accredited for Goldsmith training. We have therefore successfully trained the most artisans to the highest level. Of which 90% are gainfully employed after training. They are a combination of 147 Goldsmiths, Diamond Setters and Engravers.
Master Artisan Mr Wolf-Dieter Dorr qualified as a Master Gold and Silversmith in 1967 in Austria his home country. He received his National Trade Certificate for Diamond and Gemstone Setting November 2007 in South Africa. He has been with Pneuma Jewellers since 2008 and has assisted with our learners and training programme. Thus he is our Master Goldsmith and Diamond and Gemstone setter, he is also one of the few people still able to Hand Engraver.
Phumlani studied at Durban University of Technology and completed is Jewellery Design and Manufacture in 2011. He joined Pneuma Jewellers as a Goldsmith in the Graduate Development programme and completed in 2013, he then entered into the Artisan Diamond and Gemstone setting programme in 2014 and completed in 2017. He became a Qualified Goldsmith April 2016 and Qualified Diamond and Gemstone setter in November 2017 when he received his National Trade Certificate. He also became a certified Assessor and Moderator in October 2017. He is part of Pneuma Jewellers as a Senior Goldsmith, Diamond and Gemstone setter and a Lead trainer for our learners.
Agose studied at Central University of Technology and completed is Jewellery Design and Manufacture in 2010. He joined Pneuma Jewellers as a Goldsmith in the Graduate Development programme and completed in 2013, he then entered into the Artisan Diamond and Gemstone setting programme in 2014 and completed in 2017. He became a Qualified Goldsmith February 2017 and Qualified Diamond and Gemstone setter in August 2018 when he received his National Trade Certificate. He also became a certified Assessor and Moderator in April 2019. He is part of Pneuma Jewellers as a Senior Goldsmith, Diamond and Gemstone setter and a Lead trainer for our learners.
Heidi is a force to be reckoned with. She juggles the roles of Sales Manager, Goldsmith, and Designer with an exceptional blend of creativity and strategic insight. As a Sales Manager, she’s known for her keen understanding of market trends and customer needs, driving impressive results for her team. Heidi’s goldsmithing skills are nothing short of artistry, transforming raw materials into exquisite pieces of jewelry. Her designs are a testament to her meticulous craftsmanship and innovative spirit. Whether she’s closing a deal or crafting a bespoke piece, Heidi brings passion, precision, and a unique vision to every aspect of her work.